Your Business Isn’t Too Small to Profit From Mobile App Marketing If you run a local, brick-and-mortar business or a one-person consulting firm, you can probably use a mobile app to help attract prospects, encourage customer loyalty, and build your brand. Internet access has already reached the tipping point past where more people connect online via their mobile devices than they do on their traditional computers. While your company has probably already invested in a mobile-friendly version of your website, a browser-based site can’t do as many things for you as a true mobile application can. Why Does a Small Business Require a Mobile Application? Gallup ran a survey to find out how people used their cell phones. Seventy-five percent

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